Amy Pritchard

Amy Pritchard has worked in direct mail since 1999.

That's not a footnote. It's the foundation of everything Amplify Power does.

Over the past 25 years, Amy has built her career across multiple leading direct mail firms — helping launch what became the Mammen Group, founding AP Campaigns in 2003, partnering with Mission Control from 2007–2016, and helping Mack/Sumner rebrand to Deliver Strategies from 2017–2020. That arc — across firms, hundreds of campaigns, and every level of the ballot — gives her a perspective on creative, targeting, production, and strategy that few consultants can match.

She has managed direct mail and voter contact programs for candidates, advocacy organizations, labor unions, ballot measure campaigns, and independent expenditure programs across the country. Her national clients have included the NEA, SEIU, the Teamsters, For Our Future, AFSCME, LCV, NARAL Pro-Choice America, Planned Parenthood, America Votes, the Human Rights Campaign, and many more.

But Amy has never believed that mail alone wins campaigns.

Modern voter contact requires the right mix of channels, partners, and strategy — working together rather than competing with one another. That belief is what led her to found Amplify Power: a firm where direct mail remains at the core, and trusted specialist partners extend the reach.

Amy is also a political entrepreneur and democracy builder. She is a founder of the Ballot Initiative Strategy Center (BISC), GAIN Power and its predecessor organization Democratic GAIN. Few have done more to help progressive political talent find professional opportunities or to help organizations build stronger, more diverse teams.

Her work has taken her to 26 countries and 34 states — not as a separate line of business, but as evidence of a career spent studying how people organize power, communicate values, build institutions, win elections, and strengthen democracy.

Boston-born and Cambridge-based, though DC and Kigali are home too.